The stage was set, the lighting and background music was tested and the 24 Victoria Secret models were ready to go for the 2008 Winter Fashion Show in Miami, all without a single costume backstage. The logistics blunder was caught the evening before the show, when stage manager Yuri Nidiott noticed that the normally engorged clothing racks were filled with empty hangers.
Nidiott called the central offices of The Limited Brands which owns Victoria Secret to locate the missing costume box. They were indeed found on the loading dock of the warehouse without a shipping label. "That was all we needed", Nidiott says, "24 girls wandering around backstage without a single piece of clothing to wear, and in Miama no less. Terrible. Just terrible." Nidiott was smiling at the time.
Calling Sped-Ex to see if they could assist in the shipping emergency, a truck was dispatched to the central warehouse to pick up the package and fly it overnight it to Miami. "It arrived just in time", Nidiott said. "We opened the box and distributed the costumes about 15 minutes prior to the first showing." When reporters asked about the obvious reference to a single shipping box Nidiott replied, "Yes, all the costumes manage to fit into a standard 10 x 14 inch document box. The box weighs more than the material inside. It's wonderful, actually."