Dyson, the company that makes all sorts of things that suck and blow, is entering a market even bigger than home appliances: Now Dyson wants to give you a closer morning shave.
Using patented air blade technology Dyson is claiming they can give you the closest and smoothest shave ever.
You've probably already seen the Dyson Air Blade wall mount versions in public restrooms. Dyson has been placing the the Air Blades free of charge in public and office restrooms in hopes of luring consumers to buy the Dyson shaving products for home use.
The similarity of the wall mount Air Blades to hand dryers has resulted in a few mishaps as any part of your skin that touches the Air Blade nozzles will be denuded of hair. One man ended up shaving off part of his beard after trying to dry his face on an Air Blade in a men's bathroom. One woman gave herself huge bald spots when she tried to dry her hair on a wall mount unit after running inside a ladies room from a pouring rain.
Dyson has already settled those and several other lawsuits. Dyson has also agreed to clearly mark their Air Blades in public areas as shavers so they are not mistaken for hand dryers.
With those problems behind it, Dyson is making a big advertising push and sales of Air Blade shavers are starting to skyrocket. Dyson is even enlisting the endorsement of Scott De Gauss, the man who accidentally shaved his beard off.
Scott is quoted in a new ad for Dyson, "I was surprised at how quick it was and how smooth too, I was impressed and went out and bought the Dyson Air Blade Big Ball to shave and trim around the edges."
Consumer Reports has rated the Dyson shavers as the top choice for a close smooth shave, meanwhile Schick and Harry's scramble to remain relevant in the increasingly competitive shaving market.