Under a new Advertising Inclusiveness Law, Brands can use other leading brands to advertise themselves, even if this includes encroaching another brands' territory or even encroaching on their established slogans
A prime example of this is a recent Billboard Ad in Holborn, London
which reads : ''Tesco, every Lidl helps''
''What's next, says Jeremy Tescobrand , CEO of Tesco , South - A giant street Ad saying : ''This is not any food, it's Aldi best food at an affordable price at M&S?''
''It's all part of the German Plan to take us over '', says Nigel Gralfarge of UKIP
''I disagree'', says DR Chris Reader, of OFSTED..it is all down to brand - overload.....TESCO, LIDL, it doesn't matter, we are saturated with Corporate slogans , to the extent that it all becomes meaningless....
