That Revolutionary, New Horseshoe

Submitted by Ralph E. Shaffer

Friday, 29 September 2017

Disturbed by the high prices charged by farriers when replacing shoes on their thoroughbreds, trainers at Santa Anita put their heads together and developed a revolutionary, light weight horseshoe that far outlasted the shoes currently in use at the track. Their marketing campaign was noted for its clever, catchy slogan:

"More miles to the gallop."


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