Silvio Berlusconi - My Fake Diary

Tuesday, 4 September 2012

It appears one humble Irish company's divine attempts to help wrong the ills of a corruption-dogged society may take a bit longer. Yes, not since Adam and Eve tested God's no-fruit policy has Catholic society had to swallow such scandal.

Paddy Power attempted to Herod in a new, cleaner, era in Italian football by getting some help from Katie Taylor's ringman. Yes, JC himself.

The ad is to promote Paddy Power's new Italian website and the start of the Serie A season.

See ad at this link

The commercial
Yes, three major broadcasters have already given Paddy Power's Jesus ad the red card: Italy's two main free-to-air national television stations, the state-owned RAI and Mediaset, which was founded by me, as well as Sky Italia!

But I liked it...