Nick C Legg - My Fake Diary
Saturday, 28 April 2012
On a visit to the Bradford HQ of Morrisons, I heard about the sacrifices some customers are making to afford their weekly shop.
The company's "head of insight" told me it was "not unusual for me to cry at the end of a focus group" she carried out with the supermarket's customers.
Some can't afford to repair their kids' clothes and one in five Morrisons mums told the company's researchers that they miss out on a meal a day to provide for their children.
I just want to let everyone know that I am now aware of the plight of the poor of this country... couldn't give a shit... but aware!
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