David Beckham - My Fake Diary

Tuesday, 21 August 2012

The Yorkshire Post got it right, printing:

"David Beckham fronts H&M's bodywear range and yesterday launched a new advertising campaign for the partnership. The ads will coincide with a 'statue stunt' planned by the retailer with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco. New products will be added to the collection later this fall."

Well I'm very happy that so far people seem to like it and the first season was incredibly successful, sales being up by 11%! The challenge is to keep it going and establish a brand that will last many years. That is my ambition."