Highly popular yet grossly misunderstood, 'Mr. Grinch' today launched his new brand of men and women's fashion.
The label, "GCUK" or "Grinch Connection Undoes Kristmas" promotes faux green fur in their line of fashion and a detest for anything remotely festive.
"It was a long time coming' said Grinch 'ever since Ron Howard made that movie about me it got me thinking; where to from here?'
Joining Grinch in promoting the brand was model Heidi Kane.
"I like it.' Kane said 'everyone's really gone off green...and fur if you think about it. Anyway, I think GCUK will really hit off with people, particularly teenagers."
Critic and fashion expert Eva von Jorgen praised the new label.
"It's absolutely daaaaaarling' von Jorgen said "and that's with SIX a's."
Finishing his speech before the catwalk show, Grinch sent a warning to potential buyers.
"Just don't give them as Christmas presents.' he said 'that would be stupid."
