Two World Trade Center to be world's biggest Windows logo?

Written by Roy Turse

Tuesday, 6 September 2011

image for Two World Trade Center to be world's biggest Windows logo?

Suggestions that the design of the new building at Two World Trade Center in New York looks like a giant Microsoft advert have been strenuously denied by the designers. London-based Foster + Partners have said that the sloping roof of the building is in line with its 'wedge of light' concept, and have rubbished the idea that there is any similarity to the logo used by the Windows PC operating system.

Tower 2, which will be the second tallest building on the site, is expected to be completed in the next few years. Often referred to as 2WTC, the building has been started but still has some way to go. Plans and visualizations show it being slightly shorter than the original twin towers, and having a sloping glass roof, split into four diamond-shaped panes.

The idea that the building looks like the Windows logo first appeared in internet architecture forums, and was then taken up by the media. Comments have suggested that the building's angled roof is reminiscent of the famous Windows emblem. A Facebook page has been set up called '2WTC is a giant Windows logo - and now you'll always think of it like that' and has already gained several thousand 'Likes'.

One unnamed design consultant suggested that the architects at Foster + Partners may not have the same awareness of the Windows logo as most people, as all their design work is carried out on Apple computers. "They possibly wouldn't have realized that a lot of the people at the top of 1WTC, the tallest tower, will be looking out on a big glass ad for Windows."

Coincidentally, Foster and Partners have also just unveiled the designs of a massive new campus for Apple, and the idea that one of their buildings is a huge Windows advert could be seen as a bit embarrassing. However, Lord Foster, Chairman of the design company, has not suggested there are any plans to change the top of 2WTC into a giant apple.

In spite of the connections being made between the building design and the Windows logo, Microsoft has kept very quiet on the issue. They have refused to comment on rumors that they may consider consolidating their existing New York offices into Tower 2 if the four panes of the roof could be tinted red, blue, green and yellow.

The story above is a satire or parody. It is entirely fictitious.

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