In 2008, before he'd been declared the winner of the presidential election, Barack Obama was named Advertising Age's "Marketer of the Year." And now, in 2012, Obama seeks a repeat win of the advertising honor.
"The presidency has been cool, and I'm definitely shooting for another election win in 2012," Obama recently announced via various social networking websites. "But I'm a politician, and marketing is what politics is all about. So if I don't come out number one in the advertising arena, I'll feel like a total loser."
When asked whether politics should be about ideals, principles, policies, and/or the well-being of the American people, Obama responded, "Yeah, sure. But people won't know about all the good I'm doing for them if I don't sell myself properly. So I owe that to them."
He added jokingly, "I'm no sellout, but let's be honest - the president is a product. And I do want that to sell out!"