Here in the UK, we've entered into the spirit of National Breast Appreciation Day along with the best of them, despite the fact that our notoriously inclement weather means that there is hardly likely to be a plethora of ladies showing off their assets.
We have heard from other reporters that in sun-kissed spots like Florida and Mexico, the babes will be honing their assets by rubbing ice cubes on the pointy bits.
Quite frankly, we're jealous.
The only consolation we have is that German women don't have nice boobies like Brit girls. German ladies tend to have 'car crash' boobies.
But when we look at the French, the Spanish, the Italians, and the Americanas, we realise what we're missing.
It's not that British ladies have unattractive breastiture.
It's just that it's hard work finding them under a bra, a tee shirt, a sweat shirt, a woolly jumper and a cardigan.
But when one eventually hits base camp it's usually worth it.
NATIONAL BREAST APPRECIATION DAY - MONDAY SEPTEMBER 28TH
I'm lovin' it.