League One football club, and high street purveyor of discount items has announced that it is to go into Administration today.
The club, which is most famous for its Pick 'N' Mix brand has suffered in the recession as shoppers have abandoned the high street.
Furthermore, the club is believed to have been the victim of the expansion of supermarkets moving into clothing and other value product ranges.
It has been suggested by some marketing experts however that the club were slow to react to the retail opportunities presented by the Internet which has been a large part of the problems that the club has faced.
It is certainly the end of an era for the club which was approaching 100 years on the high street, and of course is affectionately known as "Stockies" to the public.
