A leading supermarket has announced a clever new weapon in the ongoing pricing war with other rivals. By increasing the cost of their top-of-the-range 'Pay The Difference' branded goods, they are going to cut the price of their low-end 'Basics' products to zero.
Shoppers will now have the option to get the cheap version of a product in noticable packaging for nothing, or to pay a premium to get a much better equivalent in a fancy box.
Industry insiders suggested the ploy was designed to be used in competing newspaper advertising campaigns that compare the costs of goods between stores. By offering a trolley-load of products for nothing, they would trounce all the other companies, and should see shoppers flock to their stores.
"The only problem we can foresee with the idea is that shoppers may come here for Basics goods and then go elsewhere if they want something nicer", said a spokesperson, "We could end up just giving all our stock away for no benefit."