A small fire blazing in the East End of London has attracted an unprecedented amount of press attention and publicity recently.
The fire which caused some damage, as fires do, but no deaths or disruptions of any kind has prompted more media attention than The Great Fire of London, which attracted a small entry in a contemporary diary of the time.
The recent small fire was unnoticed by the vast majority of Londoners until the smoke plume was pointed out to them by waiting paparrazzi, who then pounced on their gormless, uninterested faces for Front Page News Features.
The fire, which started life as a fag-end in a wheelie bin, burned out in a blaze of publicity after about 2 hours, following a moderate dousing from a lone fire engine.
A Fireman commented, "Well, it's London isn't it? Even a small fire can damage something really valuable or irreplacable to Britains great heritage. This one didn't though."