The Serious Programme Controller of Channel 5 has claimed that the BBC is still targetting a narrow audience of highly intelligent viewers with IQs in the range 69 to 75.
"The One Show" in particular was singled out for criticism of its bad scheduling slot and it was claimed to be more suited to late night audiences of Chardonay drinking Art and Literature critics. ITV bosses joined in the melee with Channel 5, adding that the prime time viewing slots should be full of boring Noel Edmonds box opening shows and David Dickhead's Real Dealers.
The rest of the weekend prime time slots could be filled with programmes similar to Big Brother, Judge Judy or The Jeremy Kylie Show and The Real Clothes Horses of Orange County. In effect swapping day-time rubbish with prime-time T.V. and vice versa. The Channel 5 Controller added,"We have to target viewers with appropriate adverts and the BBC does not, so its not fair!"