A "webshite" based in the Philippines has recently become popular in the West, particularly in Germany where excrement is a common topic of conversation.
It is a free-to-join social networking site, that describes itself as "a place for exploring faecal matters".
It allows members to compare pictures of their excretions with friends, as well as swap messages and compete in toilet contests.
Called Tagalog, it started in Manila in 2008, and is now used by over 60% of the population. Most Filipinos communicate using Tagalog every day.
In 2013 the site expanded to Europe and the US but it has taken a while to squeeze out a share of the market.
The website recently overtook rival Faecesbook in popularity, and the company is now flush with cash.
Company owner Ploppy Dung says that he first thought of the idea for the website while sitting on the toilet.
He described the process.
"The idea came out almost fully formed, it just needed a bit of a push to make it happen. It was quite messy and painful at first, especially with some leftover stragglers stinking up the place.
"Soon though I worked out how to clean it up and now it's all over the internet."