So we're back in the jungle again with a motley crew of celebs, who over the next month or so will put themselves through the entire spectrum of personal humiliation in order to collect a nice fat cheque at the end of it all.
But some observers claim that this year's anus/testicle/bug eating contest is rigged, just like the X-Factor, and that the odds are heavily stacked in favour of one contestant.
Readers may recall that some years ago, Linford made tabloid headlines with tales of his colossal lunch box which rumbled on for months and became something of a standing joke.
For example, upon seeing something overly large, it would not have been uncommon to hear someone gasp: "Crikey! That's a whopper! Reminds me of Linford Christie's lunchbox."
I'm A Celeb fan, Mercy Yikes, 17 of Orpington, told Skoob Entertainment News:
"It just don't seem fair that the contestants will be hungry, and having to do bush tucker trials for their food, and yet they allow Linford Christie to take in his own lunchbox. It smacks of cheating to me - or at least bending the rules. And from what my mum says, it isn't like his lunchbox is a small one. Mum says it was so massive that it makes her go weak at the knees just thinkin' about it, even today. Seems to me like he's been given an unfair advantage. Ant n Dec really ought to get it sorted out."
More as we get it.