As the last of the miners emerged blinking into the world above and are propelled into worldwide stardom, bosses at Channel 4, looking for something to replace Big Bother, sat up and took notice of the twenty-four hour coverage of the rescue.
Rapid brainstorming has created a new reality TV show for next spring called Celebrity Cave In. Thirty Z-List celebrities will be put into a cave, and the entrance will be destroyed with high explosives.
"We only have a sketchy outline of the show," said Executive Producer, Hans Wandering. "Several celebrities have already come forward about taking part including Vanessa Feltz, but I don't think we could make the whole wide enough to get her out again. So she's definitely in!"
Although the celebrities would have to be trapped underground for three months while cameras watch their every move, this has not deterred approaches from celebs like George Michael who are seeing it as an alternative to rehab, and Peter Andre who has seen it as the only way he can get away from Katie Price for a while.
"We initially wanted Z-Listers," said Wandering. "You know, Big Brother winners, the real dancers from Strictly and a few singers from the seventies who want to revitalise their careers, but we're getting some high profile enquiries."
When asked if a TV channel had the resources to actually enact a rescue, Wandering was a little more evasive.
"We're not quite sure," he admitted. "None of us have any experience in drilling or mine rescue. But that's all part of the fun, isn't it? We're thinking of getting Richard Ratatouille, one of the rescued miners to host the show. As long as he can learn English in time."