A controversial breed of new reality television formats are set for launch at the end of the summer say TV executives.
As massive audiences tune in to watch hybrid shows such as "Strictly Come Dancing" - bringing together Come Dancing and Strictly Ballroom - TV executives are set to launch a number of similar portmanteau productions aimed at clawing back falling advertising revenues.
September will see the pilot edition of "Seven Deadly Deals or No Deal" in which contestents will phone Morgan Freeman to be guided to open a number of boxes, one of which may or may not contain the head of a loved one.
The channel, which has been criticised in recent years for falling standards, have also outlined the format for "Fame Infirmary", a show in which C-List celebrities desperately attempt to squeeze 15 more minutes of fame from their moribund careers by undergoing elective surgery on live television.
"It's a great way of revitalising them, and their careers", said A J Parmesan, one of the shows producers. "Who wouldn't want to watch one of the Krankies, or perhaps even a former Eastender, getting a femur lengthened or having some of their ribs removed?"
Although final details are yet to be agreed, it is understood that audiences will vote for the next celeb to undergo the procedures. "They'll be in theatre, and then back in theatres!" laughed Mr Parmesan cheekily, "unless of course there are complications".