Edinbgurgh - (Philosophers Stoned): Serial children's fiction plagiarist JK Rowling has come out as the real Belle de Jour genius impersonated by Dr Brooke Magnanti.
Rowling said today she is the iconic blog's 'immensely successful, pseudonymous author,' currently billed by the media as a developmental neurotoxicology boffin up for the 2012 Nobel Prize.
A PR statement released today says Belle de Jour claims of £300-an-hour sex sessions are just a bit of lively fiction.
"The inspiration has been Eliot Spitzer's Holy Roman Emperor VIP Escort Agency call girl shenanigans," PR lawyer Shark E Blinkenshyster commented today.
In 2007 ex-New York Governor Spitzer was voted the Agency's top client after shagging his way through its entire call girl register.
One year later 'Nazi' S&M dungeon aficionado Max Mosley was caught with his panzers down.
A spokesperson for Dr Magnanti said today: "WTF?"