Beleaguered auto manufacturer Toyota may be in store for consumer lawsuits based on loss of value after Kelley Blue Book, a leading used-car value service, lowered its estimated resale prices for the recalled models by 2.5% to 3.5%.
The resulting loss of resale value could be as high as six to eight billion dollars.
The auto manufacturer commented by saying that traditionally the recalled models have retained their resale value and they see no reason that this would not hold true in the future.
The company is committed to assisting owners of these vehicles to maintain their resale value with new slogans: "Nothing can stop a Prius…literally" and "Lexus breaks through the glass ceiling and glass windows too."
