The Royal Bank of Swansea has hit a nerve with the public demonstrating that as an institution they can be honest after all.
Responding to the twee, sugary and frankly offensively patronising advertising from the mainstream and almost fully nationalised banks recently, the RBS has hit home with a truthful campaign, which although offensive, has generated only plaudits and letters of congratulations sent in their thousands to the Advsrtising Standards Association (ASA) from members of the public.
For the first time in the ASA's long history as a watchdog with only gums, rather than teeth, the organisation received over 6,000 letters of praise in two days.
It appears the RBS campaign hit the ground running with a slogan that caught the public's imagination - "We're a bunch of money-grubbing shits who offer you nothing except grief and a letter costing £35 if you go 3p overdrawn". Their second set of offerings - "Fancy a bonus! Tough. We only give them to ourselves" and "Need Money! Then find a post office that's open and rob it" were felt to have hit the point.
Their final set of slogans "Having difficulty managing your finances? So do we" and "Please don't swear at us as we don't give a curse" were thought to be the most truthful slogans ever used by a bank.
