Facing declining sales of their razor blades and shaving creams, the United Razor Association & Shaving Systems (URASS) has begun a series of print and televised ads to convince a new generation of men to shave their legs and underarms.
"Male swimmers have been shaving their legs to improve aerodynamics and bicyclist to reduce road rash after falls. Now the average guy can look like an athlete by shaving his legs." says Mel Wogan, President of URASS.
Wogan goes on to explain how shaving underarms reduces body odor, which can be beneficial to some men for whom deodorant isn't enough. Also, those skinny jeans just seem to fit a little better after a smooth leg shave.
URASS started the head shaving trend years ago. Sales of razors skyrocketed after elite sports stars, friends of cancer patients, and fans of "Breaking Bad" all started shaving their heads. That trend is no longer cool, and keeping some facial hair is still popular with younger "hipster" men. Consequently, razor sales have been falling off.
Mr. Wogan says, "We don't see a correlation between declining razor sales and our increasing prices over the years. I think $24.99 is a pretty good deal for four high performance blades. We just want guys to light some candles, fill the tub, and start shaving."