The star of 24, the American never ending saga of claptrap, has talked non stop for 24 hours in order to publicise the series.
Immediate improvements were seen in viewing figures for the programme. 'If a guy can talk that long he deserves support' announced a TV pundit. In fact Keiffer needed support as his teeth fell out and his tongue went grey.
'You can say what you like' he told me in sign language 'but devotion like this is all my fans deserve. I will talk in sign language for 24 hours if someone who is deaf asks me to.'
Such courage is what indeed has put the stars and stripes into the American flag.