Officials have detained celebrity chef Jamie Oliver and placed himn on a 'Care in the Community' programme after seeing his latest TV ad.
A spokesman for the National Association For the Feeble Minded (NAFFEM) said:"It was obvious to everyone who saw the ad that the poor deluded lad has completely lost his marbles and thinks he is some kind of national treasure.
"He cavorts around in a cheeky chappie persona not unakin to a seven year old, and his gurning to camera and deliberate speech impediment with a mock-cockney accent clearly indicates a serial attention-seeker."
Mr Oliver was rumoured to be being treated for his condition at the famous Priory Clinic in London and there have been suggestions that after he was allowed into the kitchens as part of his rehabilitation that a bout of 'Jamie belly' swept through the institution. Celebrities including Fat Boy Slim, Ronnie Wood, Paul Gascoigne, Kerry Katona and the fat one from Take That were spotted throwing up in the extensive, manicured grounds by some of the paparazzi photographers who habitually lurk in the trees that surround the property.
A spokesman declined to comment. The adverts have been pulled and it is believed that new ads are to be filmed starring that bloke who used to host some sports quiz and supports Stoke City.