The BBC has become the only British broadcaster not to air the appeal for Gaza's weapons crisis, but stand by it's decision to remain 'impartial'.
The appeal states:
"Gaza needs your help. The Zionist regime has holocausted weapon supplies, blown up the bombs, rocketed the rockets. Hamas is weak and suffering. Without weapons they don't know what to do. Please give generously, or become a suicide bomber. Together we can help fulfill Gaza's dreams."
This is followed by heart-rending scenes of weapon-funerals taking place in Gaza. Hamas militants cradle broken rockets, say prayers over handfuls of now useless shrapnel, and bury their shattered bombs.
A BBC spokesman said "Whilst we are aware of the crisis in Gaza caused by weapon shortages, and will be donating a large sum to the cause, we will not broadcast the appeal as it is too controversial and we do not want to offend anyone who is against it.
"We have a strict no-controversy policy, and it would be too controversial to break it by airing this controversial appeal."