The Cornish fishing village of Boscastle has once again been hit by devastating floods which have washed away cars, homes, villages and once again, the Post Office cat.
The area was famously deluged by flood water in 2004 and it took years of dedicated reality programmes to restore the tiny village to its former glory. Hoardes of TV teams descended on the remaining inhabitants offering makeovers, house renovation and magazine deals.
Cornwall council stated at the time that Boscastle got back on its feet approximately four years earlier than expected thanks to the public's generosity.
Just 3 weeks ago the residents celebrated the last replaced floorboard and dedicated a new cat to the Post Office at its annual village fete.
Today that cat is once again swirling towards the open sea in the waters of Boscastle, which happens to nestle in a valley where two rivers meet. But this time the Worlds press are indifferent to the villagers plight. No camera crews have set up on the banks of flooded village, no public funds have been set up in its' honour.
Witnesses today stated,"The villagers were all there waiting with tea stations for the TV crews, but they never came. They had one soaked through kid on stand by for hours in case someone with a camera turned up."
A news station commented,"We never do the same place twice, the first time it's a tragedy, the second it becomes comedy. If it happens a third time that's just bloody stupidity"