If there is one person on the planet who hates apps, editor of App World! e-magazine, Max Buck, has yet to meet him.
"Admittedly," said Buck, "I don't generally talk to anybody who doesn't own an iPhone, and all iPhone users love apps. This leads me to believe that Home James Apps have shot themselves in the foot with this particular release. I cannot think of a single reason for downloading this app."
Home James App's new applelet, iBrick, removes every single app from an iPhone, including the ones provided by Apple for recording calendar items, surfing the net and the lesser used app, using it as a phone.
"Calling it iBrick is a masterstroke though," said Buck. "For it does turn the iPhone into a brick. It becomes a useless hunk of plastic that doesn't even make a good doorstop due to its easily broken nature and lack of wedge shape."
Home James Apps have said that the app is a prank app that people can download onto an iPhone should the owner accidentally leave their treasured possession on a table while nipping to the toilet.
"It is to teach people that they can live without their phone and apps for a whole day," said Chris James, lead developer at Home James Apps. "People have downloaded for their own phones to prove a point."
"Fortunately, it's not permanent," said Buck. "Fortunately. All you're apps come back after twenty-two hours, thirty-one minutes and fifteen seconds. Not that I was counting. I don't understand Home James's rationale for the app. Live without an iPhone for a day? It's not possible. I was self-harming after twelve hours."
For this reason, Buck is reluctant to recommend the iBrick.
"It's dangerous," he said. "If you ever see it on your phone, uninstall it straight away!"