Councillors for the Isle of Wight are up in arms with the Highways Agency.
A new road sign has been erected on Forest Road heading towards Somerton (pictured), which plainly states "Isle of White".
"We are not amused," said Ophelia Keyhole, 39, wife of Jeremiah Keyhole, leader of the Isle of Wight Chamber of Commerce. "The Isle of Wight has been called this for centuries, how can the highways agency get it so wrong? Not only have we demanded that they get the sign corrected as soon as possible, if not earlier, we have demanded a written apology on Isle of Wight TV."
Angela Higham, of the Highways Agency seemed unconcerned with their latest blunder, following on from a Welsh road sigh with out of office comments from the Welsh translator proudly displayed underneath the English.
"Mistakes happen in signage," she said. "We create fifteen thousand signs a year, mainly printed by dyslexic or illiterate prisoners in jails in non-English speaking countries. It's hardly surprising that the occasional mistake creeps in."
Local resident's are quite amused at the new sign.
"It's quite amusing," said Hilda Dewsnap, 55, a bus driver for the Park and Ride scheme in Somerton. "It always draws comment."
Nick Griffith, leader of the British National Party is lobbying the Isle of Wight's Chamber of Commerce to leave the sign as a symbol of Britishness. This has further fuelled calls to have it altered quickly.