Sales of the international Breast Seller, the Dorking Review, have skyrocketed after a review for the book in the The Times confused the editor, Gary Moore, with the now deceased rock guitarist Gary Moore.
"It is quite embarrassing," said Times reviewer, Gary Moore, "I never thought to check. I assumed, what with the editor having the same name as the rock guitarist, and everything."
Publishers for the book, which is a collection of satirical, humorous and humorous satire shorts, are not complaining.
"We have almost sold out of our initial run," said CEO of Charging Ram, Gary Moore. "We've rung Gary Moore. The editor, not the guitarist from Thin Lizzy because he's dead. He was very excited at the news."
The review of the book in the UK National Press has been very favourable, but reviewer Gary Moore admits that this was because he had thought it was penned through a medium.
"I spoke to a medium, some chap called Gary Moore," said Gary Moore, "and he said it was very likely that the Thin Lizzy guitarist was the editor of the book, as it showed many left handed qualities."
Amazon shipping director, Gary Moore, has read the book, and recommends people buy it before they sell out. "I read it when it first came in," said Gary Moore, "in case I'd actually written it without being able to remember. Once I'd started, though, I couldn't put it down. I think some packaging glue was still on the cover."
Gary Moore was unavailable for comment.