Workers, manufacturers of Workers Crisps, have been running a nationally advertised competition to predict where it will rain next in Britain, at which point, Workers will pay ten pounds.
This competition has been an amazing success. To much of a success.
"Basically," said former Workers Marketing Director, Stu Pidget, "For every pack of crisps bought, people got a free entry into the competition. And they logged onto the web site in their millions."
Pidget has since been relieved of his post at the snack giants.
"The company originally thought it was a brilliant idea, and we came ujp with a whole ad campaign based around rain." Pidget said, sadly. "Sadly though, predicting where it will rain in Britain is ridiculously easy. It's everywhere. All the time."
Workers decided that the competition would run from the start of October to the end of November. The wettest two months in the UK.
"It was all badly timed," Pidget said. "If I'd come up with the idea back in March, I'd have been a hero in the company and probably vice-president by now. Instead, I'm an unemployed marketing director with a disastrous track record. The last thing they said to me was 'You put the tit in competition'."
Workers have denied that the competition has caused any problems, and issued a statement to state that the company's finances are fine, and that they have sold more crisps due to this competition. However, they will not be running the competition again.