A new toothpaste that, it's been claimed, offers extraordinary and revolutionary dental health protection, is at the center of a war of words between dentists - over its name, KUNNY.
The toothpaste, which has come through much stringent testing with flying colors, is the product of Japanese company, Hyotushi-Hai, and has spent several years at the developmental stage. It is set to be extremely popular in its home country and in Southeast Asia - it has a tang of raw fish - but not necessarily so abroad.
Dental technicians in the US say that the name of the toothpaste may prove offensive to some of the more sensitive members of society, but the company has said there are no such childish hang-ups in the Orient, and is set to go ahead with the launch in September.
KUNNY is said to contain a non-harmful chemical agent that both resists staining, and the effects on teeth and gums by regular and prolonged oral sexual activity.
The company's marketing team are currently having a ball with new and innovative ideas for the product's advertising campaigns.