Following the recent publicity given to Paul the Octopus, fishmongers around the country have reported a spate of predictor fish.
Amidst cries of 'Plaice your bets', William Hills have set up shop in Billingsgate to take this phenomenon to the next level.
Even Michael Fish has been wheeled out of retirement on the basis that his species may be quite accurate after all.
It's difficult to tell whether this current level of anthropomorphisistic behaviour is a reflection of the 21st Century, or if indeed aquatic creatures can genuinely predict the future.
Either way, it's not often that you'll read anthropomorphisistic twice within two sentences.