Literary heavy-weight Salman Rushdie has found a novel way of fighting the Credit Crunch, following the launch of his own name brand of Mushy Peas.
The food, well loved by northerner's are another string to the bow of the Midnight's Children author, who also runs a Flea Circus, runs a Badger and an Otter sanctuary, and in his spare time plays the beloved comedian Ronnie Corbett.
Rushdie said: 'I needed more money, being a well respected author does not always pay the bills. Badger, Fleas and Otters take a lot of food, and looking after. So, I hit upon the idea of Mushy Peas. If Paul Newman makes salad dressing, what is to stop me doing this, as I said to the producer. And it's goodnight from me, and its goodnight from him'
This follows the news that another literary bestseller, Katie Price has set up her own business, selling Cucumber Sandwiches, with the corners cut off to anyone who wants them. The only order so far has been from Peter Andre, but it is only early days yet.