Fashion watchers the world over were horrified to see the runaway bride, the renegade astronaut, and numerous other newsmakers throwing "any old thing" over their heads in a desperate attempt to seek cover.
Hideaway Headgear is a recently formed business that sells products enabling people to prepare in advance for "taking cover" in a fashion-friendly manner, should the unthinkable happen and "shelter" be immediately required. A unisex look is emphasized, since men as well as women could experience an emergency need to cover up their heads. One of the more popular styles is shown in the attached photo. The company calls this one, available in ten colors, "Shawl Symphony."
The rich and famous, especially those who throw phones or other objects at workers and then have to appear in court, should be especially happy to buy the fashionable headgear, so that they can hide out from media hounds. Also, young female celebs without underwear may wish to wear some special headgear while traveling around town and getting in and out of cabs. Photographers may snap their private parts, but at least they'll have no shots of their faces.
Hideaway's advertising slogan borrows from the Boy Scouts: Be Prepared.
