If you hadn't noticed, it's the Christmas advertising season and already one TV commercial is driving viewers mad.
Iceland's ads for festive party food feature cancan dancing girls, variety acts and an MC and, of course, tables full of delicious bounty all available for minimum outlay at the supermarket chain.
The ad was shown in full last weekend and edited versions are appearing throughout prime-time commercial TV.
TV stations' phone lines have been jammed by viewers begging for the ad to be stopped.
What is driving viewers to distraction is the repeated catch - "That's why mamas go to Iceland" - sung to the tune of the guitar and saxophone riff from the T Rex classic 20th Century Boy.
The rest of the jingle is a list of what can be obtained from the supermarket. The dancing girls sing the list to the tune of a cancan.
Music critic Pierre Noxious told us: "Really! It's bad enough that they've taken the galop from Offenbach's opera Orphée aux enfers or Orpheus in the Underworld and turned it into a shopping list jingle!
"This is a terrific piece of music - and quite memorable for anyone who's seen the high-kicking antics of the girls at the Folies Bergeres.
"Have they no shame? Could they not write their own ditty?
"But what really takes the biscuit is 20th Century Boy being abused in such a way. It's a classic rock riff, for heaven's sake.
"Marc Bolan is probably spinning in his grave, bless him.
"Tell you what - they should bring back Kerry Katona."
Former Atomic Kitten Ms Katona was the TV advertising face of Iceland until she was sacked in 2009 following allegations concerning cocaine snorting.
She is currently reinventing herself for the umpteenth time and will appear in a TV programme, The Next Chapter next week.
