The makers of the BlackBerry smart phones have just released the latest addition of their market dominating device.
"We call this latest version BlackerBerry," said a spokesman for the company. "Because as we all know the blacker the berry the sweeter the juice.
"We are hoping people will make the connection with that fact and our product."
When asked what juice has to do with smart phones he responded by saying "communication is the foundation of the communications industry and juice is a liquid that flows both ways."
Immediately following the news conference the BlackBerry's market value dropped 98%.
