Apple today were dishing out litigation left, right & centre. In what the company call "the threat to their brand" Apple, who are famed for their savy computers & portable music players have decided any companies using the letter i in any of their products or company jargon will be liable to be sued.
Apple themselves are to be sued due to the use of 'iphone' which has already been taken by company Cisco who have been using the phrase since 1833.
Apple spokesman Bob Tinkerton said today, "We believe there is a real threat to Apples core identity. If we let companies feed off our good looks & hardworking capitalist ethics who will pay our Vietnamese child workers?"
In the move, company giants such as Philips will now be called Phlps, angering industry analysts all over the world. "How will i pronounce these companies names if apple have all the i's? it's ridiculous", says top Technology critic Clive Muller. "Apple have huge control over the market, it's time something was done!".
Apple are thought to be collecting the i's to build a super ipod called the IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIpod, which will retail at £300 or $580. This new ipod will be using secret technology developed by the US government only previously used in the Gulf War conflict.
It's thought nearly 7 out of 10 people in the world own an ipod & stars such as Britney Spears, Jack Nicholson & former tennis hero Borris Becker all spend up to 15 hours a day listening to theirs. Companies have vowed a fight back in what the critics have daubed, "Battle Of The I's".
Nintendo are reported to be worried over their new Wii games console which, under the new rules, won't actually be worth calling it anything.
