A comparison war has broken out between the three main comparison web sites Go Compare, Compare the Market and Confused.web.
The three sites have always had the world's worst adverts in an attempt to capture the lucrative share of the comparison market, from the singing tenor, to the meerkat to the annoying 'dada' but now all three have started comparing more than ever before.
Compare the Market was the first to branch out, when it allowed customers to 'compare the supermarket', quickly followed by Confused comparing psychoanalysts and Go Compare comparing various religions.
"We want to let people compare more than monetary providers," said Anne O'Ying, CEO of Go Compare. "Our transcendental comparison engine takes information on your current life state and provides you with a list of applicable faiths that could be followed to enrich your life, whether it be Buddhism or Raiki. Most of the major religions have signed up in an attempt to gain adherents."
With Compare the Market now offering a Compare the Political Parties to help determine which way your vote should go, and Confused now comparing military dictators from around the world, there appears to be nothing that the sites will not compare for you.
This policy has backfired somewhat, with customers now unable to decide which comparison web site to use, leaving a gaping gap in the market for CompareTheComparisonSites.web, launching as soon as my domain name comes through.