Inspired by Ryanair's “jab and go” advertising, a host of new promotional enterprises is now emerging on the world stage. However, Ryanair's cheerful “grab and go” discount offers have brought on some negative reaction. The pitch is a million s…
Responding to the pushback against the increasingly commercialized nature of our society, rebranding has rebranded as self-determination - to fabulous results. "Self-determination is blowing previous marketing models out of the water," said market...
Thanksgiving, once a proud cornerstone of our traditional American holidays with roots harkening back to our Pilgrim forefathers, is now comatose on the border of rigor mortis. At one time it was considered to be the most family oriented of celebrati...
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