A disappointed salesman of Coca-Cola returned from his assignment to Israel.
A friend asked, "Why weren't you successful with the Israelis?"
The salesman explained, "When I got posted, I was very confident I would make a good sales pitch. But I had a problem. I didn't know how to speak Hebrew. So I planned to convey the message through three posters.
First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola
Third poster: Our man is now totally refreshed.
And then these posters were pasted all over the place.
"Terrific idea! That should have worked" said the friend.
"The hell it should have!" said the salesman. "But no one told me they read from right to left!"