London - Someone at the Norwegian embassy has complained to the Broadcasting Standards Council.
A TV cartoon character in the Lloyds TSB Olympic Torch Relay ad 'looks exactly like Anders Behring Breivik' and is causing widespread confusion.
The features of one of the ad's London 2012 Torch carriers apparently resemble the Norwegian white supremacist mass murderer's face.
The hideous coincidence was dubbed 'mindblowing' by TV watchdog sources today as the diplomatic row gathered pace.
A spokesperson for the UK bank said they had spent a small fortune promoting prime time airing of their 'Official Banking and Insurance Partner of the 2012 Olympic and Paralympic Games' status.
The multi-million pound sponsorship deal sees that somewhat tedious, repetitive ad aired a dozen times per hour at prime time, accompanied by the much reviled background flute/oboe music.
The somewhat dated series of ads feature wooden-looking slightly moronic characters in a spooky echo of Breivik's own haunted-looking visage.
The ad promotes the bank's call to 'nominate someone to carry The Flame' just at a time when Breivik's face is splashed across the nation's papers, TV and computer screens.
"So unfortunate that Breivik's a dead ringer for the ad's principal torch bearer, eh?" Don Smorgasboard, Second Attache, PR commented.