Hot on the heels of Comic Relief, Red Nose Day, Sport Relief, Band Aid, Lemon Aid and Hearing Aid, "Who Cares?" day will run on the 15th of next month at the Scunthorpe Leisure and Bingo Centre.
With funds being raised in aid of "Apathy" the organisation that supports people suffering from indifference, lack of interest, lethargy and laziness (sometimes more technically referred to as Z-List celebrities), it promises to be a great day of fruitless, hopeless, useless, futile and unproductive activity for all concerned.
There will be a host of former Big Brother, X-Factor and Britain's Got Talent participants on hand. Also, extremely tiring and untalented higher-profile Z-listers, such as Tara Palmer Tomkinson, Tamara Beckwith, silly men with their trouser crotches at their knees, earrings, ignorant tattoos, loads of cheap jewellery, their hats on backwards and their names as 'cleverly' misspelt adjectives to disguise their complete lack of talent will also be taking part.
There will also be a dose of Premiershp football wives, ex girl 'band' members who always have to be called "X from girl band Y" so that the public have a clue as to who they are, oh, and that chap who's the son of Richard Branson, whats-'is-name Branson, will also be there.
They are all gathering together in an attempt to hit the magic 100 for their collective IQ's.
It promises to be a magic event, and will be beamed all round the world. While Sir Paul McCartney had not confirmed whether he is flying in, Dappy confirms that he will be flies undone, with his equipment at the ready for any chapette who may care to impale herself on him.