It's a sad reflection on life's priorities, but the inescapable fact is that the prospect of country music singer Taylor Swift doffing her top for a fictitious men's magazine holds more allure for men of a certain age, than an unfolding human tragedy.
At the time of writing, Skoob World News can confirm that there have so far been 65 fatalities in a devastating natural event which has paralysed the New Zealand city of Christchurch.
But what the hell. Who wants to read about natural disasters when they can wank themselves senseless over utterly misleading stories about teenagers undressing to pose for pervy photographers?
And taking it all off? As in clothing.
It's a no-brainer.
Forget about people being buried alive under tons of rubble - let's concentrate on Kristen Stewart and Rob Pattinson deciding how they're going to spend their millions today. Let's consider truly newsworthy items like how Taylor Lautner is allergic to semi-skimmed milk and Vanessa Hudgens bought a new top yesterday on Rodeo drive that isn't very flattering...
Let's imagine that we can all snuggle up with Katie Price's horrendously inflated breasts and make the real world go away...
As John Lennon once said...
More Beatles related bollocks as we get it.