The Australian Labor Party have dumped the silver haired Kevin Rudd for red headed Julia Gillard.
Some say she resembles the red headed beauty of the match box.
Australia has its first female Prime Minister in it's 222 year young history.
In a recent poll Australian men were asked if the newly elected Prime Minister was humpable, the answer was "oh yeah".
So, the change in leadership may find many men voting with their penis rather than brain, which may see a an erect poll increase - but will it be enough to be the return of Labor at the next election.
Labor are rating low in the Country, with the Liberals and Nationals rating high in the polls.