Paris - (Adieu, Mon Brave...): Famous French anthropologist and leading jeans designer Claude Levi-Strauss has died at the age of 100.
He rose to acclaim during the War years with his original 501 drainpipes in blue 28oz denim which he wore when lecturing at his structuralist school of anthropology in the 1950s.
Rival jeans manufacturer Wrangler paid a heartfelt tribute to the centarian tonight, proudly noting that he had 'applied the structural approach pioneered by linguistics to anthropology' in the same way that he'd sewed the tough but pretty fly-stitches on his dark stonewashed comfort-fit 560s.
During his anthropology day job Levi-Strauss had argued that 'family relations and belief systems are best analysed as complex sets of interrelated parts'.
But the bulk of his considerable income came from his 527 low-cut boot jeans and later accessories.
The funeral will take place at Notre Dame on Friday.