People have been embarrassing themselves since the beginning of time but what happens when the laughter stops and the bodies drop.
It's all just a bit of fun until someone dies of Embarrassment, its quite rare but the worldwide increase in alcohol consumption and decrease in self respect has lead to a huge upsurge in cases.
Irish shop owner Hrish Nadoo was the most recent victim, Hrish was recovering from Major surgery when he took his fatal turn. Medics at the hospital immediately confirmed that Mr Nadoo had died from embarrassment and stated that it was his wet mattress that explained his mysterious death.
Bed wetting is just one of many events which can lead a dignified man to his grave. In fear of mass hysteria the Minister for health has pointed out that cases are localized to an extent that only one hospital has encountered the epidemic.
The Minister also pointed out that face painting has been declared as relatively safe.