Cosmetics company, L'Ordeal, announced Friday that Sarah Palin, failed vice presidential hopeful,is to head up their 2009 worldwide ad. campaign.
Head of Corporate advertising, Ms Misty Self, could barely conceal her exuberance at the press conference.
"It was a toughie", she gloated, "there was huge competition from the baby seal furs industry, with the chainsaw people not far behind"
The package has come at huge cost to the company, no cash is involved, but Palin gets all the product she and her rag-tag family can use.
It is understood that L'Ordeal's new agency, Doolittle- Dalley partnership, feel that the brand needs to be repositioned more towards the "Real Mom, Wayward Kids" demographic.
"The wistful "because you're worth it" day's are gone" said Timothy Dalley, CEO at D-D-P, "We are aiming at the new Ballsy, Spunky, woman, with more than a nod toward the male purchaser. We expect a lot of the lust exhibited by men over Palin will equate to them buying more of the product for their woman" The new ad-line is to be (LIP)-STICK IT!"
Previous face at L'Ordeal, Andie Macdowell, (64) was said to be "fucking livid" at the news, but claimed she was making "shitloads" of cash working with the Sachs grand-daughters.