The Queen has set up her own special Royal Channel on YouTube - and her Christmas Day Message will be posted on the popular video-sharing website for the first time in later this year.
The site features both archive and recent footage of the Queen and other royals, and Buckingham Palace plans to add new clips regularly. There are also ambitious plans to feature personal footage of the Windsor family relaxing at Balmoral though the Duke of Edinburgh is thought to be against this idea.
The new royal link went live just after midnight Saturday/Sunday as the 81-year-old sovereign, Britain's oldest living monarch, embraced the advance in modern technology.
The ground breaking move coincides with the 50th anniversary of the monarch's first televised December 25 speech, which she delivered live to the nation in 1957. It is hoped that by showing the human side of the Royal's their public profile may improve. A recent Mori Poll indicated that 70% of Brits now believe that the Windsor's do not give value for money and that watching William and Harry getting mullered at the Boujis Club has rapidly lost it's appeal.
Typical of the growing feeling of discontent is Mrs Clarke, 67, from Hartlepool, Teeside who told our reporter,
"I have always loved the Royal's. The most memorial day in my life was the 7th June 1977 when all the street celebrated the Silver Jubilee. However I recently lost my husband in Poundland and have found it difficult to make ends meet on my single Widow's pension . Watching the young princes spending so much of the tax payers money on Louis Roederer Cristal Champagne whilst I have to sit in a cold room because I can't afford the fuel bill is beginning to annoy me somewhat. Do you think I'm being disloyal to the Queen?"
Already plans are afoot to release clips of the late Queen Mum playing Twister with her then Royal jockey Willie Carson and if Prince Edward gets his way footage of him sharing a communal bath with the Leicester Tigers at the Millennium Stadium in 2002 will be put on public display as early as next week.
A Buckingham Palace spokeswoman said: "The Queen always keeps abreast with new ways of communicating with people. Even Prince Philip is beginning to see the benefits of the internet. Only last night he spent the evening locked in his chamber downloading video clips. His roars of appreciation could be heard as far as Hyde Park Corner "
The palace would like to say that rumours connecting the Duke of Edinburgh with 'The Corfu Chancer' in Yahoo chat rooms is totally unfounded.