Tata Motors chairman Ratan Tata has unveiled a brand spanking new innovation in car manufacturing that he believes will open up the possibility of affordable car ownership for the general population of one of the worlds most populous nations, India.
The vehicle - called "Nanoo Nanoo" - was named after the catch phrase of Robin Williams character in 'hilarious' alien-lives-in-Denver sit-com Mork and Mindy.
"What better name for our shiny little metal buggy", explained Mister Tata, "we're slightly out of place in the massive automobile industry - just like wacky funny guy Mork was in his new-found surroundings".
"I remember the last words Mother Theresa said to me on her death bed", reminisces Tata, "she said 'Sir, would you be so kind as to create a car that my street children could grow up and aspire to own?'. She died that night while watching repeats of Mork and Mindy on satellite. And I solemly made a promise to her which I have now honored on this wonderous day".
The car is driven by what Tata describes as "people power", which some observers have strongly attacked.
"People power?", shouted BMW uber-Furher Werner Hitler, "diz car has no floor. The person driving must use his feet to move it along just like Fred Flinstone's car. Diz iz ridikilous!"
Tata hit back in a press conference: "Some say you most use your feet; I call it 'enviromentally concious'".
The car has also been criticised for selling itself as a 27-seater vehicle, again a view which Tata disagrees with. "In India we do things differnt from Western nations. Indians are used to travelling on the roofs of trains and buses. The Nanoo Nanoo can easily accommodate 27 'passengers'".
Sales have been brisk, with pre-orders running in the hundreds of thousands for the car which has a retail price of approx 12.50 Rupees.
"If you place an order before tea time today we'll throw in a free scented air freshener in the shape of Mother Theresa", said Tata, ever the salesman.